Assignment: Competitive Advantage and the Value Chain
The purpose of this Assignment is to confirm your understanding of the direct correlation between an effective value chain and a firm's competitive advantage by examining the relationship between customer delight, profitability, competitive advantage, and effective value chain management.
Directions
1. Use the APA formatted Microsoft® Word® document template in Course Documents titled "Unit 2 Assignment Template Competitive Advantage" as the starting point. Download the template and save it as your own document, for example, YourNameUnit2GB570.docx.
2. Write a 4-6-page paper, not including title and reference pages, making a compelling argument as to why an effective value chain creates competitive advantage.
3. Write your paper using third person perspective (do not use first or second person pronouns; (e.g., "I," "me," "you," "we").
4. In your paper, you will examine the concepts and interrelationships of customer delight, profitability, competitive advantage, and effective value chain management by following the directions included within the Unit 2 Assignment template. Included within this examination:
1. Discuss each of the four elements.
2. Examine the interrelationship between the four elements.
3. Provide two examples of companies that have been successful in this integration, two examples of companies that have not been successful in this integration, and include explanations for your choices.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.