Evaluate the effectiveness of the different media, Marketing Management

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Evaluate the effectiveness of the different media

Discussion:

Media Characteristics

• Evaluate the effectiveness of the different media for use in communicating a brand's image to a target audience. Determine how media characteristics can control and constrain the design of an advertisement.

• Examine the reach and cost of different media in reaching various target audiences. Discuss how reach and cost are a factor in designing a media strategy.

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Marketing Management: Evaluate the effectiveness of the different media

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Marketing Management: Evaluate the effectiveness of the different media

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