Electornic media revolutionize consumer buying patterns


Problem 1: The marketing manager for a manufacture of specialty watches designed for runners. ask - Would you sell these items through retail stores or would you try to direct marketing * either alone or in combination with retail distribution) ? Why?

Problem 2: Many contend that interactive electornic media will revolutionize consumer buying patterns. What is your opinion? What advanatges are offered? Will traditional retail shopping become largely obsolete?

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