Problem: In well-developed markets, there is a mature set of players with comparable levels of strengths in terms of product development-hence all product offerings tend towards parity. Consumer tastes are also well defined. Therefore, product offerings need to go beyond satisfying basic needs.
Question 1. Discuss the importance and effectiveness of differentiating based on service?
Question 2. What key marketing concepts and principles can someone employ to achieve good results?
Question 3. What key lessons can someone learn by incorporating this strategy?