a) What is the value of performing text analysis? How do companies benefit from this exercise?
(b) What are three challenges to performing text analysis?
(c) In your own words, discuss the text analysis steps (i.e., parsing, search and retrieval, and text mining).
(d) What are three major takeaways from this assignment?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.