Assignment: International Marketing Term Project (In-N-Out Burger)
You can choose a consumer or an industrial product which can be a good or a service. You can take the point of view of either a domestic business making an entry into a foreign market, or a foreign business making an entry into a foreign market.
Suggested Report Format
Report Structure
a) Title Page (with individual name/names of all group members)
b) Table of Contents
c) Introduce your product or service
d) Situation analysis (SWOT) - 1 page
e) Developing competitive advantage of the company(maximum: 2 pages)
f) New product/service's target market (maximum: 4 pages)
- Segmentation
- The specific foreign environment: seven forces.
g) Marketing Mix (Price, Place, Product and Promotion) of your product/service (maximum: 2 pages)
h) Appendices (include research sources, secondary data information/articles, or any other relevant supporting materials
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.