Review the case study, "Southwest Airlines," Once you have read and eviewed the case scenario, respond to the following questions with thorough explanations and well-supported rationale.
1. What is the Southwest business model and why is it so effective?
2. Is the "Continental Lite" and "Shuttle by United" achieving their objective of matching Southwest's price and
service offering?
3. Compile a comparative analysis of two competing airlines to Southwest with respect to service and price.
4. How might Southwest react to the changes discussed in the "Tuesday Meeting" (last couple of paragraphs ofcase)?
Your paper must be a 3 pages in length.