Discuss the sampling and data collection plan


Assignment: Sampling and Data Collection Plan

Part 1: Sampling Design

Write a 350- to 700-word paper using the scenario and two variables your learning team developed for the Week 2 Business Research Project Part 1 assignment, (Independent and Dependent Variable The (IV) independent variable; also referred to as the predictor variable is Public Image, and the (DV) dependent variable; synonymously referred to as the criterion variable is the Sales dollars.Banana Inc. will monitor how the (IV) influences the (DV).) In which the goal is to submit a random sampling plan in such detail that another researcher could replicate the method.

Discuss the following:

1. Population and size

2. The target population and brief reasoning

3. Sampling element which may be conducted through any of the following:

a. Data mining

b. Survey (If a survey is chosen, create a 5-10 question document), or

c. Observation

4. The sample size

5. Method of random sampling which may include:

a. Simple

b. Stratified

c. Systematic

d. Cluster

Calculate the sample size for the mean or sample or sample size for the proportion, using a 95% confidence level, estimated population standard deviation or estimate of the true population proportion, and a 5% margin of error. Place the calculation in the Appendix.

Discuss how validity and reliability will be achieved.

If applicable, explain how human subjects will be protected.

Part 2: Data Collection

Explain how the data will be physically collected.

Explain where data will be stored and how it will be protected.

Format your paper consistent with APA guidelines.

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Microeconomics: Discuss the sampling and data collection plan
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