Discussion:
Caninantics is a start-up company that has created a new dog food dispensing product that will open canned dog food, dump the food into the dog bowl, and dispense the can. The company wants to start marketing this product and then branch into other canine accessories by the end of the year
For the fifth component of your marketing plan, answer the questions listed below. Make sure the information about your company looks professional and error free. This component will be due at the end of Unit V, and your answer to each question should be at least 400 words.
1. Describe how your company will address the five product levels: core benefit, basic product, expected product, augmented product, and potential product.
2. Discuss the primary pricing objective for your company. What are some of the implications of your pricing decisions?
3. Explain what type of packaging and labeling you will use to support your brand image.