Question: 1. Over 25 years ago, Tim and Nina Zagat began publishing leisure guides containing reviews of restaurants. Today, the renowned Zagat guides still contain reviews of restaurants, but they also rate hotels, entertainment, nightlife, movies, shopping, and even music. Go to zagat website. In your opinion, are Zagat survey guides goods or services? Explain your reasoning.
2. Choose a service with which you do a lot of business. Write a memo to the manager explaining the importance of internal marketing and outlining what factors internal marketing includes.
3. Discuss the concept of supply chain integration. How does it result in better customer-related outcomes?
4. Decide which distribution intensity level-intensive, selective, or exclusive-is used for the following products, and why: Piaget watches, Land Rover sport utility vehicles, M & M's, special edition Barbie dolls, Crest toothpaste. Explain your choice