Problem: Discuss the barriers to selling traditionally hands-on products (i.e. cars, clothing) on the Internet and cite at least one example of a company/approach that overcame this barrier. Keep in mind homemade and specialty candies are a complicated business model. Also, cite at least one example of a company/industry that is successful in its brick and mortar business but has not been able to win customers in cyberspace.
The following articles and research may be helpful:
Personalization: In the Spotlight Again (https://www.crmdaily.com/perl/story/21584.html)
Lemon Aid (https://www.cio.com/archive/070100_lemon.html)
Moving to Self-Service (https://www.line56.com/articles/default.asp?ArticleID=4819)