QUESTION:
Online advertising has clearly taken business from traditional modes of advertising, such as newspapers, snail mail, and radio. What is less clear is whether these forms of advertising (ONLINE) are more popular, successful or beneficial to the brands that make use of online channels of advertising. Making use of evidence clearly state your view of how online advertising has altered the advertising/marketing/PR industry's ability to successfully launch and/or maintain a brands presence and standing. To what extent has online advertising altered these industries and how much more might they change given technology continues to evolve?
1. You may wish to discuss this in terms of a career or industry that you have more knowledge of, HOWEVER, it must be a career or industry around the field of communication, that is to say advertising, marketing, PR.
2. Please ensure your word count falls between the parameters outline on the following page.
3. You are only required to hand in a soft copy via a TURNITIN link, no printed copy required.
4. Please ensure you make use of quality industry sources and to sources specific to theory
5. You are not required to focus on a specific brand; however, you may wish to do so.
6. Ensure you state clearly in your introduction your thesis.
7. Your paper should be more formal in tone, avoid personal pronouns and informal business tone you used in your client paper for your in class client.
8. Be sure to draw a clear conclusion.
1800 words.