Discuss in particular the difference between banner


1. Explain, in broad terms, the strategic options available to marketers regarding advertising on the Internet. Discuss in particular the difference between banner advertising and pop-ups and how these work in relation to clickthrough and web pages using examples to illustrate.

2. Discuss website creation in terms of design and the practical implications for navigation using examples to illustrate.

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Marketing Management: Discuss in particular the difference between banner
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