Solved: Discuss how a consumer identifies a need to purchase, Marketing Management

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Discuss how a consumer identifies a need to purchase

Problem:

Using a specific product or consumer need, discuss how a consumer identifies a need to purchase. Identify the buying process a consumer moves through in order to purchase a product. Evaluate the effectiveness of marketing's influence on each step of the buying process. Please include references.

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Marketing Management: Discuss how a consumer identifies a need to purchase

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