Discussion questions:
• Based on your review of the Learnscape scenario titled "Learnscape 4: How Are We Doing", justify the value of marketing plans as instruments that compel marketers to think about upcoming periods, perform routine marketing analyses and audits, and set marketing goals and objectives such as Return on Investment (ROI), etc. Provide one example of the use of marketing plans in this fashion to support your rationale.
• Decide whether or not you believe Philip Kotler's Marketing Plan Model provides a useful framework for developing an effective marketing plan. Provide at least two specific examples of the Philip Kotler's Marketing Plan Model that apply within a health care organization with which you are familiar.