Choose a product for an environmental analysis.
Research an environmental analysis for your selected product.
Write a 1,750- to 2,100-word paper in which you include a descriptive analysis of the following:
• The product
o Main features of the product
o Major benefits received by those using the product (How is it innovative?)
o Current branding strategies
• A description of pricing used at distribution levels and consumer levels
• Target market
o Demographic or psychographic profile
o Identification of the overall market size
• Distribution: the plan for distribution
• Competition -
o A definition/delineation of
Current market share
Competitive marketing strategies
Product attributes
Promotion
Pricing
Services offered
Distribution network
• Discussion of strengths, weaknesses, and competitive trends.
• Financial analysis
o Overall industry sales and market shares by segment and geographical region
o Profitability analysis including projected revenues and expenses
• Other factors, including:
o Trends
o Events
o External conditions that may affect the product launch:
Social
Cultural
Demographic
Economic
Technological
Political
Legal
Regulatory
Ethical factors considered