Integrated Global Marketing Case Study
Activity Instructions
Submit the Integrated Global Marketing Case Study assignment. This assignment is made up of revised and improved versions of the following final project components you previously submitted:
Unit 1, Assignment 1: Company Selection and Overview.
Unit 2, Assignment 1: Company's Use of Information Sources.
Unit 3, Assignment 1: Company's Market Segments.
Unit 5, Assignment 1: Company's Integration of Marketing Communications.
Please do not simply cut and paste what you previously submitted. Instead, use the self-reflective notes you created for Study 2 in Unit 4 to help you piece together and enhance each component of the project. Ensure that the individual pieces flow together seamlessly and that each paragraph of your essay has a clear topic sentence and main idea. The instructor reading your project can clearly see how you not only built a case study after carefully selecting a company from the real world, but also how you analyzed it based on some key competencies that are relevant and crucial to understanding integrated global marketing.