Case Scenario:
Your company, LRH Products, is about to attend a major trade show event in Sacramento, CA. You are a member of the marketing team that was selected to manage the trade show project. The project includes all the activities necessary to update the trade show display, re-stock the collaterals (brochures, signs, presentations), order new give aways, transport the trade show materials, set-up and manage display area, and make all travel arrangements. At this time, you do not need to update any of the printed collaterals, but the presentation will likely need some updating and small modifications. The sales people who will staff the display booth also need to be identified, notified, and trained. Uniforms for the sales team may also be necessary and would requirement procurement.
You will start this project within ten (10) weeks before the event; the display needs to be shipped ten (10) calendar days before the event begins to ensure adequate time for set-up by the on-site trade show staff. You have adequate budget, which was prepared by the marketing manager based on historical data that was produced from the costs of the previous show.
You have a small team of people to help you complete the project. You are available to work up to 16 hours a week on the project. As the newest person in the marketing department, you are not very familiar with the products or what has been done at previous trade shows. You have significant experience organizing trade show events since you used to work for one of their competitors. You also have experience training sales staff. You do not know the vendors with whom you will work on this project, such as the printer and give away supplier. You do have the following individuals to draw upon their expertise for help and guidance.
Task:
You're familiar with the PMBOK and its five project process groups. Have you applied them on other projects? How do you envision those processes and phases applying to your trade show project at LRH? Explain which if any processes will be more complicated than other processes.
Additional Criteria:
- Discuss classical probability vs. probability based on knowing an underlying probability distribution. How they are different?
There are 3 options. Describe the approach you would use to determine which of the first two options (the cash back options) is preferred by the population
o Explain why you choose the specific method
o Describe the steps in the statistical analysis
- For the 3rd option, describe the approach you would use to determine the probability that a customer will win.
o Do you have all the information you need? If not, what is missing?
o Describe the steps in the statistical analysis
Note: You do not do any calculations.