Marketing Promotion - Selfie
Requirements:
1. An original response that specifically addresses the topic/assignment, superbly incorporates and applies material learned, application of at least 3 chapter concepts (indicated with underline), critical thinking, evidence of understanding (7 points possible)
2. Professionalism, grammar and inclusion of all components (2 points)
3. 2 APA references (1 point)
4. 2 pages
Information:
1. AIDA model - Awareness, Interest, Desire, Action
2. 4E - Excitement, Education, Experience, Engagement
3. Access the NYT article, "What do consumers want? Look at their selfies." Read the short article
and the answer the following questions. Access it https://www.nytimes.com/2016/05/08/business/media/what-do-consumers-want-look-at-their-selfies.html?_r=1
Homework:
1. How do you think the consumer AIDA model could be impacted by this type of promotion or one like it?
2. Evaluate Pay Your Selfie at (https://www.payyourselfie.com/) using the 4E Framework. (They are re-launching, but you will get a good idea of what they do by what's on the site now.)
3. Would you use an app/platform like this? Why or why not?