Assignment
1. Focus on a specific, named geographic location/country and develop three potential market segments for the product/brand within that location, applying critical analysis to your research. The three potential segments are three distinct groups (target markets) within that geographic area.
2. Identify the different target markets and, using segmentation characteristics and any other applicable concepts, evaluate and explain your reasons for these choices. Consult information from secondary sources written within the last two years or as reasonably fits your research needs to support your paper's research.
3. Evaluate the segments relative attractiveness to each other and to the product's industry at large in order of positive impact on the markets. Justify your evaluations of each of the segments on the criteria, so the reader understands your rationale.
4. Choose one segment as the primary target market for the venture and justify this decision. Word count between 1100-1200 words, not less and not more.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.