Assignment
Choose an airline or an aircraft manufacturer using online, social media, and/or mobile marketing. If you happen to work for one, interview one of the employees involved in online/social media/mobile marketing. Otherwise, research (i.e. by analyzing the airline or aircraft manufacturer's mobile marketing efforts via public and other available sources) to learn how the business uses these marketing activities and discuss their satisfaction with them.
Instructions
1. Develop a response which describes mobile marketing in general and its advantages and disadvantages. Prepare your response as if you were to present it to an aviation industry representative. Include examples of mobile marketing success stories and connect them to your chosen airline/aircraft manufacturer; how your chosen business could use mobile marketing and benefit more from it. Post your response on this discussion board.
After making your initial posting on the fourth day of the module at the latest, review the FTC's guidelines (Links to an external site.)Links to an external site. on disclosure in online, social media, and mobile advertisements and be sure to comment on at least two other postings from the following perspective:
2. Will the FTC's requirements regarding ads and endorsers make Twitter less effective as an advertising medium for the aviation industry (for example your chosen airline/aircraft manufacturer)?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.