You will develop an effective marketing communication for the new product (Diet cupcakes) that you have still created and launched it on Abu Dhabi market. In this assignment you are required to apply following concepts and questions on this new product.
a) Use any tool of the promotion mix tools to promote and sell your new product "Diet cupcakes". Specify the tools and the reason for selecting it.
b) Screen the communication objective of your campaign?
c) What would be the media used in your campaign? Why?
d) Specify the message in the campaign?