Public Relations Campaign
American Airlines is the company
• Develop a tactical plan utilizing at least five of the following public relations tools and identify which tool(s) will be used to communicate to which publics and why. This section can be submitted as a chart within the paper. - Joshua (you will need to choose 5 PR tools from the list - This is a chart)
o Event planning
o Open house
o Press conference
o Community event
o Sponsorship
o Corporate newsletter--internal or external
o Direct mail
o Internet or intranet
o Promotional items
o Promotions--sweepstakes
o Spokesperson.