Develop a strategy to market white appliances microwave oven


Assignment

Develop a strategy to market White Appliance's microwave ovens in India. Include target market(s), microwave oven features, price(s), promotion, and distribution in your program. You should also consider both short-term and long-term marketing programs. Some of the issues you may want to consider are:

· Indian food preparation versus Western food preparation.

· Values and customs that might affect opinions about microwave ovens.

· The effects of competition in the market

Format your assignment according to the following formatting requirements:

1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.

2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.

3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.

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Marketing Management: Develop a strategy to market white appliances microwave oven
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