Develop a moderators guide that could be used in a focus, Marketing Management

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Develop a moderators guide that could be used in a focus

1. Develop a moderator's guide that could be used in a focus group interview to investigate the following question: What does "cool" mean to teens and how do teens decide what products are "cool"?

2. Apple hires you to study Apple's brand image with college students on your campus. Draft a list of 10 questions you would ask in a focus group. Make sure you think of alternative ways to ask questions instead of simply asking direct questions.

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Marketing Management: Develop a moderators guide that could be used in a focus

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