Develop a marketing plan for a companyproduct new make sure


Develop a Marketing Plan for a company/product (new). Make sure that your plan includes the following topics:

- Situation Analysis:

o Market Summary (Market Segments, Market Needs, Market Trends, ..)
o SWOT analysis
o Competition Analysis

- Marketing Plan

o Mission
o Objectives
o Target Markets
o Positioning
o Marketing Mix
o Researches needed

- A report of 10 pages must be submitted by the end of the course.

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Marketing Management: Develop a marketing plan for a companyproduct new make sure
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