Assignment
Check out Nielsen Insights to find out more about today's customer. Visit Experian and Mosaic to find out more about using marketing research to develop customer profiles.
Determine a product you want to sell and focus on defining your product's customer demographic and psychographic profile, along with customer relationship management (CRM) and customer satisfaction metrics
create a customer profile brief:
Customer Demographics and Psychographics-A review of current customer demographics-explain why this demographic profile is your primary target market.
• Develop a demographic profile of the potential customer segment.
• List at least two demographic tools you can use to help develop the demographic profile.
• Potential customer market demographics. Define the psychographic profile of your customer.
Customer Relationship Management-Find two CRM tools that help companies identify pertinent information about their customer segments.
• How will you use these tools to manage the customer relationship?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.