Client Project Assignment
Design an advertisement(poster) about a specific sport for college student. Such as basketball or baseball. The target market is local school. After design, also write a report following the requirement list.
Your assignment involves working on a small team to design a print advertisement (in poster form) for UALR Athletics. You should focus on sports in general or on a specific sport, such as basketball or baseball.
You should also turn in a brief report, providing details about your project. You should describe your advertising objective(s), design elements, messageappeal (e.g., humor, fear), slogan, and reasons the ad will be effective in persuading your target market. You may also mention how your advertising approach could be expanded to a broader advertising campaign (for example, using social media).
Your advertisement will be judged on several criteria including:
1) accomplishes the advertising objective(s)
2) convincingly creative
3) aesthetically pleasing
4) uses simple and clear language
5) potential to break through advertising clutter
6) persuasive message
7) overall impact
Target Markets and Specific Advertising Objectives
Target market: Local schools
Associated Advertising Objectives
- Create awareness of group ticket sales and group "days at ballpark"
- Persuade groups to take advantage of relatively low prices to hold an event
- Encourage repeat customers for annual events
- Provide opportunities for businesses to entertain or "smooze" clients
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.