Description of Environmental Scanning
The industry I chose is women's clothing. Complete an environmental scan and economic analysis on your selected industry (for which you will create a generic strategic plan), including the remote, industry, and operating environments. Your environmental scan should describe the situation completely and accurately. You should identify any major changes that you expect to affect your remote, industry, or operating environments in the next 5-10 years. This will include the following subcomponents:
a. Utilize a macroeconomic forecast of economic indicators that will affect your chosen industry in the future and should be considered part of strategic planning.
b. Analyze the non-economic factors in the remote environment:
1) Social and Cultural
2) Political
3) Technological
4) Demographic