Discussion:
Directions: Write a 2-3 page paper describing the consumer decision-making process. Discuss the various influences in the decision-making process, the process of problem recognition and the information search process in consumer decision-making. Also include a discussion of the criteria evaluation process in decision-making and the outlet selection process leading to purchase. Use the APA 6th edition formatting guidelines below.
Your paper must follow these APA 6th edition formatting guidelines:
• Double-spaced
• 12 point Times (Times New Roman) font
• 1 inch margins
• Include a title page and a reference page (title and reference pages will not count in page total)
• Use at least two scholarly sources, properly cited reference materials
• Writing is clear and easy to read and uses proper spelling, grammar, and punctuation.