Identify a company that is currently using big data to inform its business decisions.
Write a 700- to 1,050-word paper that does the following:
• Describes the organization and its online efforts
• Identifies what types of data the organization collects
• Analyzes which types of marketing decisions are made based on the data collected
Cite a minimum of three sources from popular media (magazine, newspaper, or online media) that illustrate your points.
Format your paper consistent with APA guidelines.