Describes the organization and its online efforts


Identify a company that is currently using big data to inform its business decisions.

Write a 700- to 1,050-word paper that does the following:

• Intro

• Describes the organization and its online efforts

• Identifies what types of data the organization collects

• Analyzes which types of marketing decisions are made based on the data collected

• Conclusion

Cite a minimum of three sources from popular media (magazine, newspaper, or online media) that illustrate your points.
Format your paper consistent with APA guidelines.

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Marketing Management: Describes the organization and its online efforts
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