Watch the videos, What Is a Brand? and Understanding Why Brands Are Important, and answer the following questions:
• Tell us your favorite brand. Give a full description of this brand and why it is your favorite.
• Describe your favorite brand's promise. What elements of the brand convey this message to you?
• Name and describe three brand touchpoints. Explain why these are important.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.