Two Marketing Discussion Board
1. What is your understanding of the terms "ethical dilemma" and "ethical lapse?"
1) Provide an example in your life, or of someone you knew, who was faced with an ethical dilemma in the workplace. Without mentioning the name of the organization, describe the situation and the decision made. Explain an alternative solution to the dilemma;
2) Think of a time where you or someone you knew demonstrated an ethical lapse. Describe the situation and the decision. Then provide an alternative solution to the situation.
2. The insurance company where you work is planning to raise all premiums for health-care coverage. Your boss has asked you to proof a draft of her letter to customers announcing the new, higher rates. The first two paragraphs discuss some exciting medical advances and the expanded coverage offered by your company. Only in the final paragraph do customers learn that they must pay more for coverage starting next year. What are the ethical implications of this draft? What changes would you suggest? If your boss tells you not to make content changes, what will you do and why?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.