Describe how the division addresses customer needs


Use the Strategic Planning Outline as a guide to complete sections of your capstone project each week. A final paper is due in Week 5.

Cite your resources.

Write a 1,400- to 1,750-word paper in which you explain the importance of innovation in your selected business's vision, mission, and values, and determine your business model for this new division. Include the following:

• Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure that you are differentiating your product or service.

• Describe how the division addresses customer needs and achieves competitive advantage.

• Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future.

• Explain how the vision, mission, and value of the new division align with the company's mission and vision.

• Summarize how the vision, mission, and values guide the division's strategic direction.

• Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics.
Format your paper consistent with APA guidelines.

Solution Preview :

Prepared by a verified Expert
Marketing Management: Describe how the division addresses customer needs
Reference No:- TGS01748494

Now Priced at $60 (50% Discount)

Recommended (92%)

Rated (4.4/5)

2015 ©TutorsGlobe All rights reserved. TutorsGlobe Rated 4.8/5 based on 34139 reviews.