Discussion: Media Buying
You have been assigned the task of purchasing media for your client's advertising campaign. In a two to four page paper, discuss the steps you use in determining how you would select a media venue. Describe each of the five W's for your media planning. Describe the three most important rules of media buying and why they apply to your client.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.