Describe a lohas consumer-multiple motivations


Discuss the below:

Q1: LOHA consumers typically have unique and multiple motivations for their consumer behaviors. What type of LOHAS motivations could be described at the self actualization needs under Maslow's Hierarchy of Needs? Briefly explain your rationale.

Q2: What level of involvement would be describe a LOHAS consumer? briefly explain your rationale.

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Operation Management: Describe a lohas consumer-multiple motivations
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