Assignmewnt: AT&T Marketing Plan Project
You are continuing to develop your marketing plan project for final delivery in Unit VII. In this portion of the project, you will be addressing the controls, implementation, and marketing organizational processes for AT&T. marketing plan. In this assignment, you will research, analyze, and create the marketing plan sections described below.
Create the appropriate management measures that will help the company evaluate the expected results or show the unexpected performance deficiencies that will need corrective action.
- Implementation: Demonstrate how your implementation phase will be monitored with the selected controls that are expected to ensure the plan's success.
- Marketing Organization: Finally, demonstrate how you have organized your firm's marketing organization (by function, geographic location, product, customer) to reach the set marketing goals. Show how the rest of the company's departments also participate in the planning phase.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.