Discussion:
Marketing is all around you. Examples are all around you. In fact, people market themselves every day. Consider how you landed your current job or a past job. How did you persuade someone about your idea? Maybe you convinced someone to try eating at a different restaurant that he or she was not familiar with.
To help start brainstorming how to market your client's product, discuss the following:
• Write your own definition of marketing.
• Research and cite a definition of marketing from a reliable source.
• From a personal perspective, what is one way that you market yourself? Provide an example.
• Is your definition of marketing yourself different than the textbook definition of marketing a product? Why or why not? What are a few of the differences or similarities?