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Define revenue management

Discussion:

Case Study- Intercontinental Hotel (Sidney)

Be sure to discuss the following elements while analyzing the International Hotel Sydney (HIS) case study:

1. Define revenue management

2. Give the history of revenue management

3. Describe revenue management levers

4. Terms and importance in revenue management

5. Pricing strategies and methods within IHS

6. Competitors List for IHS

7. Give you assumptions and conclusions

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Marketing Management: Define revenue management

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