Define price sensitivity


Question 1. Define price sensitivity. Provide relevant examples.

Question 2. What can you say about the price sensitivity of priceline's customers?

Question 3. What eddect would priceline's price be likely to have on the reference price cutomers bear in mind for travel and mortgage services?

Question 4. How does the company's lowest-cost loan guarantee affect a customer's perception of the product's value?

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Microeconomics: Define price sensitivity
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