Select a Fortune 500 company in which you are interested.
Write a 700 word paper in which you describe the importance of marketing research to your selected company's management team.
Address the following in your paper:
• Define market research.
• If your selected company uses marketing research, identify the different types of marketing research it uses and describe the importance of that research to the company using the provided template.
• If your selected company does not currently use marketing research, describe the different types of marketing research that would be beneficial to the company.
Format your paper consistent with APA guidelines.