Questions
1. Nike would like to increase its share ol the athletic shoe market. Define the management decision problem.
2. Define an appropriate marketing research problem corresponding to the management decision problem you have identified.
3. Develop a graphical model explaining consumers' selection of a brand of athletic shoes.
4. How can qualitative research be used to strengthen Nikes image? Which qualitative research technique(s) should be used and why?
Attachment:- Nike.rar