1. Customer groups represent different segments if:
Their needs require different products/services or different prices.
Other elements of the canvas need to change in order to reach them.
They can be categorized into different groups.
Distinctions only matter if tailoring parts of the business to reach some customers makes it more difficult to reach other customers.
2. The Value Proposition is something that:
A. Satisfies a customer need in a way that customers cannot otherwise purchase easily, conveniently or at a similar price.
B. May stem from any combination of the following: may stem from Newness, Performance, Customization, Getting the job done (reliability), Design, Brand/Status, Price, Cost Reduction, Risk Reduction, Accessibility, and/or Convenience/usability.
C. Both A and B.
D. Neither A and B.