Please choose ONE question from the following:
1. Considerable controversy has arisen in recent years concerning the most appropriate strategy for companies wishing to expanding into international markets. Critically discuss the methods and theories that might be used by a company to help it decide its approach to investing in foreign markets. (Apply your critical analysis to specific businesses in no more than two country examples of your choice).
2. Choose one BRIC and one MINT economy, explain how global organisations go about minimising/negating the impact of risks in doing business in these economies. (In particular assess the types of risk for each of your chosen countries. Support your arguments with specific corporate examples).
3. To what extent will the alleged rising power of the BRICS and the MINTS alter the balance of power in the global financial and political institutions? What are the implications for multinational enterprises seeking to access and develop business in these markets?
4. Social media is a useful and powerful tool for global businesses. Identify TWO global businesses (in different industry sectors) that are using social media to expand their global business. Critically assess how successful these businesses have been in using social media? Set out what lessons other international businesses can learn from these organizations.