Consumers are acquired through paying for qualified leads which are obtained through lead generating company called Yodel. The company pays $6.00 for every qualified lead which is sent to the company via email, phone calls, paper click ads and mobile electronic devices .hat being said, there are currently 2 employees within the sales office and they work 40 hours a week, and is paid $10.50 plus a 3% commission. Each employee is given an average of 400 possible leads a week from a list of 8,000 names. Approximately. !%% of these lads book a move with your company and pay a deposit of $200.00. The cost of materials from Yodel is $150 per week and overhead cost are $2000 per week. Calculate the multifactor productivity for the operation in total deposits generated per dollar of input.
Show your work, and explain what the MFP means to your company as it relates to lead generation.