Assignment
This is a 2 part question and answer:
Part 1:
Consider three important changes in the Modem Family structure. For each, find an example of a marketer who seems to be conscious of this change in its product communications, retailing innovations, or other aspects of the marketing mix. Please describe each strategy in detail, and comment on the degree to which you think it has been effective.
Part 2:
Find one example of a marketer that has failed to keep up with these developments. What are the consequences of not being in tune to the Modem Family structure?