Problem: The competing concepts under which organizations have conducted marketing activities include: the production concept, product concept, selling concept, marketing concept, and holistic marketing concept. Evaluate and list the advantages and disadvantages of each concept as defined and presented in your textbook. Which concept do you believe is the most effective? Why?
Please note that (1) all references including in-text citation should be cited according to APA guidelines; and (2) one of the reference sources should be the book "Marketing Management (14 edition)", Philip Kotler and Kevin Lane Keller, published by Pearson Education, U.S. in 2012.