Comprehensive Strategic Plan for Google
- Review Google's values and mission. Provide your assessment of whether the company's overall operations and strategy are aligned to support those values and achieve the mission.
- Describe Google's approach to creating a sustainable competitive advantage and evaluate the effectiveness of the approach.
- Explain Google's efforts in corporate strategy (that is, vertical integration, globalization, and diversification) and evaluate the effectiveness of the efforts.
- Provide recommendations on how Google's resources can be better aligned and leveraged to create capabilities that drive a sustainable competitive advantage.
- Provide recommendations for realignment of organizational structure and management systems that facilitate your proposed realignment and leveraging of resources.
- Provide any additional recommendations regarding needed changes to Google's approach to competitive advantage and corporate strategy.