Task: Amazon grocery is the on-line grocery division of Amazon.com. Aldi is a brick and mortar grocery. Compare and contrast Amazon and Aldi on the following points: Demographics, Socio-cultural, Economics, Advertising, Better Positioned, Recommended Strategy for the better positioned, and Recommended "Corporate Citizen" action for the better positioned.
Q1 Using the seven issues mentioned above, explain how each organization has interpreted these trends and changes in its choice of strategy?
Q2 Is their strategy affected by the amount of advertising they do on television and the internet?—hint: 'their strategy' means both Amazon and Aldi
Q3 Choose one of these organizations that is currently positioned better and explain why?
Q4 What strategy would you recommend for the organization chosen based on recent trends and changes?
Q5 How can these strategies improve that organization's image as a "corporate citizen" within the community?