Choose a product or service and explain why it has a unique


QUESTIONS

Compare the challenge in bringing a new product/service to market from inside your company to the option of spinning it out into a free-standing venture? Why do you think one is more challenging than the other and why?

Choose a product or service and explain why it has a unique place in the marketplace.

Describe the unique features and benefits of the product or service, and discuss how it measures up to the competition point by point.

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Marketing Management: Choose a product or service and explain why it has a unique
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